I bought this on my little impulse splurge last week and I'm so glad I did. Claiming to last 24 hours this eyeshadow is a make-up bag favourite across the USA and now the UK.
This one is in the shade On and on Bronze, number 35. It's brown cream/gel with a light shimmer and it doesn't need to be applied with a brush.
It's creamy and soft to the touch but incredibly pigmented for a drug store product. It's blendable so one swipe across the eyelid deposits enough product to blend across the eyelid and in the crease but it's also buildable so you can have a light, shimmery dusting of colour or you can build it up to create a smoky, dark eye from the inner corner to the crease.
I didn't experience any creasing when I used this, even without an eyelid primer which is a pretty good result.
I think there are twelve shades available in the UK but they don't all correspond with the colour selection or the names available in the USA. You can buy yours from Superdrug online here (click!)